Ford stopped production of the F-150 Lightning electric pickup truck in October after a fire at a supplier, but announced yesterday production would end. The all-electric truck sold fewer than 100,000 ...
Ford is shifting its electric vehicle strategy to include Extended Range Electric Vehicle (EREV) technology in its F-150 Lightning. The company will expand its hybrid and gasoline powertrain options, ...
In a major move away from electric vehicles, Ford Motor Co. will take a majority of $19.5 billion in special charges in the fourth quarter of 2025 as it restructures its Model e division to be ...
Amid Ford’s shift away from making large electric vehicles, the automaker is adding a new product line to find a home for its batteries. Ford said Monday that instead of scuttling plans to build the ...
The current-generation Ford F-150 Lightning is dead, Ford officials confirmed on Monday. Couched in a bunch of EV news and an announcement that the next-gen Lightning would be an extended-range ...
The automaker will make an EREV version of the F-150 Lightning that will get up to 700 miles of range. The automaker will make an EREV version of the F-150 Lightning that will get up to 700 miles of ...
The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market. Instead of planning to make enough electric vehicles to account for 40 ...
Ford Motor Co. is making a series of changes as it pursues "higher-return opportunities," the automaker announced Dec. 15. Among those changes: Producing gas-powered trucks instead of electric trucks ...
The CEO of Ford Motor Co. is revved up for the Trump administration's plan to make automobiles affordable, as he expressed his praise for helping to bring car prices back down. "What you should know ...
American carmakers in the 1960s chased trends like Metallica cutting their hair. Seemingly, every brand had to have a large displacement V8, even producing ...
Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How is the legendary automaker Ford Motor Company (NYSE: F) ...
For two years, Ford Motor Company’s global chief marketing officer, Lisa Materazzo, has been working on fresh brand strategy. She called the close examination of the company’s strategy “a mandate” and ...