exchange4media

Google pushes retail into the agentic commerce era

At the National Retail Federation conference, Google Cloud outlined how Gemini Enterprise for Customer Experience aims to ...
OfficeChai

Google Launches Universal Commerce Protocol, Partners With Walmart, Shopify And Others To Enable Shopping With AI

It had been speculated that Google could lose its lucrative search revenue if users migrated to AI systems, but it seems to ...

Google announces a new protocol to facilitate commerce using AI agents

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...
WinBuzzer

AI Shopping: Google Launches Universal Commerce Protocol and Direct Offers, Betting on Open Standards to Win Agentic Shopping Race

Google has unveiled the Universal Commerce Protocol and Direct Offers at NRF 2026, competing with Microsoft and OpenAI in the ...