As a marketing and advertising industry we need to stop obsessing over the metaverse and start focusing on the broader picture. Soon, we’ll all be living in a multiverse. Remember the so-called year ...

Since its inception, science fiction has served as a prism through which to view technological anxieties: Godzilla and Superman rising out of atomic dust, robot lovers that make viewers question the ...

Escapism seems to be all the rage in the last couple of years, especially after lockdowns drastically changed the habits of billions of people. When the physical world becomes too uncertain, the ...