The social media landscape is 2025 has been dominated by AI conversations, a potential TikTok ban and the creator economy boom. Heading into 2026, Marketing Week has identified the key trends that ...

Josh Safdie and Timothée Chalamet seen at a special screening of A24’s Marty Supreme at Academy Museum of Motion Pictures on Nov. 14, 2025 in Los Angeles, Calif. Eric Charbonneau/A24 via Getty Images ...

The San Antonio Spurs announced leathermaker Bexar Goods as a private label merchandising brand, according to a news release from the team. (Spurs Sports & Entertainment) SAN ANTONIO – The San Antonio ...

Chesapeake-based Fortune 500 discount retailer Dollar Tree announced Tuesday that Brent Beebe, senior vice president of merchandising and marketing, will be promoted to chief merchandising officer ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something. Sarah Tang records social media ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

Google Marketing Live 2025 was – no surprise – all about AI. Again. Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year’s ...

Most Americans have been aware for some time that multi-level marketing schemes are bad — either through recent books or documentaries like LuLaRich. But did you know exactly how bad? Bridget Read, ...

The children’s group The Wiggles has made a series of internal promotions to support the continued expansion of its merchandising and licensing program. Antonios Arseniou and Callum Hendry-Hodsdon, ...

For years, authenticity has ruled the marketing playbook. Brands scrambled to appear real, relatable and down to earth; leveraging influencer culture, behind-the-scenes content and raw, unfiltered ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...