The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

First up was the ThinkBook Plus Gen 7 Auto Twist: This motorized laptop features a 14-inch OLED display that rotates ...

Lego has introduced what it describes as its greatest innovation yet; a 2X4 brick with a tiny computer inside that will play ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...