New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego, the iconic brand synonymous with creativity and imagination, has made a groundbreaking announcement at CES 2026 by unveiling its new Smart Brick. This innovative product is set to redefine how ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...