Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

Lego says a new brick will debut in March and “ make entire sets come to life ,” starting with a Star Wars release. The ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

CES 2026’s second day was all about hands on time with new tech. From Lego’s most ambitious play experiment yet to assistive ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego is taking one of the most familiar objects in toy history and giving it a technological overhaul. At CES 2026, the ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...