Inside Workday’s Rock Star Mentality For B2B Marketing

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.
Marketing

If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?

In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads, brochures, and publications, and they set up booths at events. The skills required didn't ...

TrackFunnels Expands into MarTech Consulting to Help B2B Marketing Teams Fix What Breaks Upstream

TrackFunnels has expanded into MarTech consulting, supporting B2B teams with GA4 tracking, MarTech integrations, and reliable marketing automation systems. AI doesn’t change the fundamentals. Garbage ...
MarketingProfs

Decoded: How to Win B2B Buyers in the AI Search Era

B2B buyers increasingly rely on AI search tools to discover and evaluate vendors. Learn how AI-first search changes SEO and ...