The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...

From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ ...

As brands strategise their annual calendar, regional marketing should be prioritised, particularly during the IPL season. We ...

Cricket, with this huge following in the country, is the fastest way to make an AI brand feel mainstream, say marketers ...

In the afterglow of India's triumph at the Women's ODI World Cup, the upcoming WPL season is not short of publicity or ...

The company reports EBITDA of Rs 1,303 crore and PAT of Rs 888 crore, as Bigg Boss drove record digital entertainment ad ...

Discussing the financial prospects of the new franchises, Salman stated that a PSL team is not a banking product where you deposit money and immediately get returns. “It’s a trophy asset owning a ...

As sponsors queue up to partner with WPL franchises, India’s victorious campaign brings not just visibility for women’s ...

The Ashes reminded us that when the fan comes first, Test cricket still commands time, attention and awe even in a distracted ...

A solo Indian developer has built a free, browser-based cricket simulation game that has crossed 1.5 million visits purely ...

Reliance Industries on Friday (January 16) reported a consolidated net profit of ₹18,645 crore for Q3, up from ₹18,165 crore ...