Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...
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IPL 2025: Ad spend shifts, digital surge, and multi-platform strategies driving 35-50% boost in brand recall
In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...
A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...
BCCI has signed a Rs 270 crore, three-year sponsorship deal with Google’s AI platform Gemini ahead of IPL 2026, highlighting ...
The deal highlights the growing push by AI platforms into Indian cricket sponsorships. It comes after ChatGPT became a ...
New Delhi : The BCCI has secured a lucrative Rs 270 crore sponsorship deal from Google's AI platform Gemini ahead of the 2026 ...
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