Google Gemini has signed a three-year sponsorship agreement worth Rs 270 crore with the Board of Control for Cricket in India ...

Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...

In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...

Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...

Brands that ran campaigns across both television and digital platforms recorded a higher average uplift of 6.3%, compared ...

Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, ...

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...

JioCinema, a Viacom18 entity, is shaking up the digital advertising game by luring small and medium businesses (SMBs) away from giants like Google and Meta with enticingly affordable IPL advertising ...

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...