Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...

Reliance-Disney entity shifts focus on revenue as IPL starts Ambani-led venture lures advertisers, compares itself to YouTube Reliance stops free IPL streaming in strategy shift Brain mapping results ...

Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, ...

In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...

BENGALURU (Reuters) - After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to ...

Brands that ran campaigns across both television and digital platforms recorded a higher average uplift of 6.3%, compared ...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...

JioHotstar is providing flexible options to advertisers for multiple placements and impressions to fit in according to different budgets for the IPL 2025 Advertisers are slated to get a chance to run ...

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

JioCinema, a Viacom18 entity, is shaking up the digital advertising game by luring small and medium businesses (SMBs) away from giants like Google and Meta with enticingly affordable IPL advertising ...

BENGALURU (Reuters) - After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to ...