Big tech major Google’s AI platform Gemini has reportedly signed an INR 270 Cr deal with the BCCI to sponsor the Indian ...

Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...

The Indian Premier League has signed partnership deal with Google Gemini for a three-year period that is reportedly worth Rs ...

Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, ...

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

Analysis of JioHotstar tariff changes, premium plan increases, and content consolidation affecting subscribers in India amid ...

Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...

The government of Bangladesh has issued an indefinite ban on the broadcasting and promotion of the Indian Premier League (IPL ...

Google Gemini signs a Rs 270 crore sponsorship deal with IPL ahead of 2026. Here’s how much BCCI earns and what it means for ...

The move to release Mustafizur Rahman from KKR’s squad for 2026 IPL has angered fans in Bangladesh with the government in the ...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...

Speaking at the earnings call, Vaz said TV advertising remained challenging amid spend cuts by FMCG and consumer electronics, ...