The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

The Lego company has not made any major redesigns to its brick since the debut of the modern brick in 1958, so this is pretty big news. But what does it mean? In a continuation of screenless play, ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...