The role of email marketing is to communicate and engage with your customers. Yet, in a saturated market, it can be challenging to get off the ground, and get it right. In this guide, we’ll walk you ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of ...

Adding email to your holiday marketing mix is a must. Incorporate these 10 email marketing tactics to boost your sales during the holidays. Adding email to your holiday marketing mix is a must. Email ...

This is a mistake many firms make early on in building their email program, but it can be a costly one. These addresses didn’t opt-in to communications from you and they might not be a fit for your ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Opinions expressed by Entrepreneur contributors are their own. Email marketing is either alive and well or completely ineffective depending on whom you ask. And it almost always comes down to the ...