A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

As volumes stabilise, inclusion, global interoperability and AI-led risk governance will define the next phase of India’s ...

Let's start here: one cup of cheese is not eight ounces. Now, discover the best ways to measure cheese accurately, whether you're measuring by weight or volume.

MediaNama’s Take: India is preparing to measure something it has never measured before. National surveys have long treated informal enterprises as offline and cash-driven, with systematic measurement ...

A group of tech executives, app developers and Silicon Valley philosophers is seeking to streamline the messy matters of the ...

MediaCo CRO Brian Fisher discusses audio listening trends, ad recovery challenges, and MediaCo’s 2026 focus on digital audio.

ThreeNH (3nh), announced the launch of the KS-520 Nano Spectrocolorimeter, a portable device that meets the highest standards of precision and reliability SHENZHEN, GUANGDONG, CHINA, December 31, 2025 ...

Brands now expect outdoor to anchor integrated campaigns where physical presence amplifies digital storytelling and digital ...

Consumer Reports weighs in on the accuracy of models from Eufy, Wyze, Vitafit and other brandsAccuracy is key when it comes ...

Discover the Hume Body Pod: a smart wellness device with multi-frequency sensors measuring body composition, muscle, fat, and ...

The confidence with which digital marketers reported performance was detached from what businesses could actually verify; ...

Retail media’s easy growth phase is over. As in-store networks scale, performance TV matures, and measurement pressure ...