Brands used to have to convince the income earner. Or the shopper in the household. Now they have to convince AI, and it's a ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Novi, a technology company that helps retailers and brands build trust by verifying ingredients, claims, certifications and ...

How do you reach a billion dollars in retail sales? Mike Keech says it’s simple: focus.

Hanshow, a global leader in electronic shelf labels (ESLs) and digital retail solutions, today unveiled NexShelf, its ...

Microsoft Excel, now 40 years old, is increasingly being treated by technology leaders as a barrier to modern data management ...

A Fortune 500 retailer cut robot idle time by 15%, replenishment cycles by 12%, and costs by 8% in two months. Most ...

THCA Flower Market Overview: Understanding, Growing Attention, and Year-Over-Year Trends ...

The best tennis brands circle in and out of the fashion conversation with Federer-like grace. For decades, the two disciplines have been loosely intertwined. On the pro circuit, players like Nick ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

Riflessi to Deploy Digital Twins of Luxury Fashion Lines of Brunello Cucinelli, Gucci, Tom Ford, Kiton and Tommy Hilfiger ...