For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Companies investing in unified, managed and rich data layers will drive innovation in the coming decade. Through these ...

Abstract: E-commerce systems have integrated big data analytics (BDA) as a core element, enabling personalized shopping experiences, crucial for customer loyalty and satisfaction. This research ...

Abstract: The intent of this research is to explore the application of advanced machine learning technologies to improve personalization within the e-commerce field. As the number of online shopping ...