Effective engagement with retail shareholders can decisively shape outcomes when facing activist pressure. With Search & ...

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...

Ad fatigue is at its peak, with creatives having only a mere 2.2 seconds to capture attention, according to Neurons’ 2025 State of Advertising report. In the last seven years, viewer retention has ...

The guest's path from booking to check-in is no longer linear, and brands must realise this complexity. Why your guest’s ...

As we head into the New Year, experts across the tech landscape weigh in to share what they think will happen in 2026 ...

Ready to make your blog pay off? This guide shows you exactly how to build, grow, and monetize, with practical tips and hands ...

In fashion, the old formula of exclusivity, seasonal drops, and surface-level storytelling is no longer enough. A new ...

By giving viewers the ability to interact with an ad, marketers are enhancing the user experience, which is an important factor in building brand loyalty.

New Delhi: Chupps Footwear has launched a new multimedia campaign for its 100% biodegradable Chupster range, created by Into Creative, that positions sustainability as “designing for endings” rather ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Case study highlights how AI-powered content distribution supported qualified lead generation ahead of traditional SEO indexing Virginia Beach, VA – December 18, 2025 – Commonwealth Creative Marketing ...

In the face of rising authoritarianism, creativity is an enduring movement superpower that helped us break through the ...