These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Lucid launches a robotaxi with Uber this year - and then begin rolling out more advanced, and ultimately full L4 driverless ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

The Baltimore Water Taxi is preparing to pilot a new, on-demand service that allows riders to request trips in real time rather than plan around a fixed schedule. Targeted for a full public launch in ...

An investigation by the New York Times into Uber's background checks and safety procedures for its drivers found a patchwork approach that opens the door for violent felons to drive for the ...

London is to become a key battleground for the development of driverless taxis in 2026, as Uber and Lyft partner with Chinese tech giant Baidu to bring self-driving cabs to the capital. The new trial ...

My name is Emily Steel, and I am an investigative business reporter with The New York Times. I have a long track record of conducting sensitive reporting, including award-winning stories on sexual ...

The ride-hailing giant’s background check process was intended to speed drivers onto its network while keeping costs down, internal documents show. The ride-hailing giant’s background check process ...

Maybe Portland just prefers to stay at home. The number of people hailing Uber, Lyft or taxis in Portland remains well below pre-pandemic levels — falling even more than public transit ridership has.

Fraudsters posing as Uber drivers are scamming travellers at Melbourne Airport, but both the ride-share giant and the airport say stamping out the problem is not their responsibility. The scam ...

Ohio has joined a Federal Trade Commission lawsuit against Uber, alleging the company engaged in deceptive practices as part of its Uber One subscription service. Nineteen other states, the District ...

Uber's CEO says there may be an AI stock bubble but the transportation giant's spend is paying off. Dara Khosrowshahi said AI turns engineers into "superhumans" so he's hiring more of them. He said AI ...