Therefore, NAD recommended that Lidl discontinue the challenged price comparison claims unless the substantiation is based on price checks within seven days of the comparative advertising and ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

In a few days from now, the recent directive issued by the Central Bank of Nigeria (CBN) on advertising and promotional ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Following a challenge from the American Forest & Paper Association (AF&PA), BBB National Programs’ National Advertising Division recommended that Plant Paper Inc. discontinue or modify certain ...

New York, NY, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Following a challenge from competitor Tailor Brands Ltd., BBB National Programs’ National Advertising Division found certain ZenBusiness Inc. filing ...

Following a challenge from competitor Tailor Brands Ltd., BBB National Programs’ National Advertising Division found certain ZenBusiness Inc. filing guarantee, "one-day processing,” and "businesses ...

New York, NY, Aug. 11, 2025 (GLOBE NEWSWIRE) -- A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended ...