Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the ...

Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys. They’ll measure drop-offs, ...

The deal places Lionsgate Play under founder-led ownership with a singular focus on Asia’s digital entertainment market, at a ...

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen ...

The partnership aims to formalise talent discovery, monetisation and brand integration for India’s growing independent music ...

The new e-learning programme addresses ethical design as a compliance and trust-building priority for digital marketing teams ...

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification ...

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...