Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

Despite how crazy 2025 has been and how lightning-fast the year has flown by, independent agency heads have a lot to be thankful for. As adland has been rocked by a series of takeovers and mergers in ...

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency ...

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification ...

And adoption is growing rapidly. A recent BCG report found that shopping-related Gen AI use grew by 35% between February and ...

Campaign’s take: Lahori Zeera’s second outing of Har Koi Peera Lahori Zeera does what most sequels are afraid to do: it stays ...

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens ...

Following Omnicom’s acquisition of IPG, which created the world’s largest ad holding company, the industry watched as the ...