AI is no longer a futuristic pipedream. Across all sectors we see different branches of artificial intelligence enhancing product and service offering, from medical treatment to agricultural ...
It is one of few channels where you pay for genuine performance and with limited up front cost it compares favourably against more expensive advertising channels. E-commerce is also booming: eMarketer ...
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Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each ...
In comparison, influencer marketing acts as a modern-day word of mouth for advertisers to expand their reach to like-minded, engaged audiences. Influencers impact the buying decisions of their ...
Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each ...
Digital marketing startup bidstack has unveiled a native in-game advertising platform, allowing brands to target ad content, tapping into a captive audience of 2.2 billion gamers. The announcement ...
Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each ...
Becky Doles thinks performance marketing feels new again as there's an opportunity for a win-win for publishers, advertisers and consumers alike. With skepticism ever increasing around advertising ...
Fernando Borghese is the Co-Founder and Chief Operating Officer of Digital Media Solutions, Inc. (NYSE: DMS) since the company’s inception in 2012 and is responsible for the day-to-day leadership and ...
Apps are the fastest growing e-commerce channel and our projection is that the growth trend will continue. Leading brands have already recognised that affiliate marketing is an efficient and ...
Apple’s ATT threw the entire industry up in the air and few can confidently say they’ve landed yet. Those who embrace newly developed privacy-compliant tools will be best positioned to land on their ...
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