Purpose is defined as “the reason for which something exists or is done, made, used, etc.” Executives often focus on traditional success metrics, such as profitability, as they start their ventures.

18 leaders each discuss their company’s mission statement and how passion plays a positive role in business branding overall. The Fast Company Executive Board is a private, fee-based network of ...

In life, the only constant is change, and the same is true in business as well. While businesses are typically created around a vision or specific purpose, the evolving reality of running a business ...

Opinions expressed by Entrepreneur contributors are their own. Your company’s purpose is the valuable reason it exists. Purpose-driven businesses focus on that purpose and align everything else around ...

Companies that can connect purpose to the bottom line will gain a competitive advantage. For the rest, the idea will fade ...

Today more than ever, the evidence is clear that businesses need to find and communicate a purpose beyond making a profit to ensure customer engagement and drive results in the marketplace. In my work ...

In the wake of a tumultuous year for ESG, many business leaders are asking what comes next not just for environmental, social, and governance issues, but for corporate purpose overall. And while the ...

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...