An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The anchoring effect refers to our tendency to rely too ...

Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

As consumers, we’re often unaware of how much our spending decisions are influenced by cognitive bias, according to personal finance author Emily Guy Birken. “The first time we hear a price for ...

With the media constantly pushing a 'Markets In Turmoil' narrative, it’s no wonder that investor sentiment recently reached some of the lowest levels since the financial crisis. Given the recent ...

Even with an MBA from the top business school, the top leader of a company can still make poor decisions. It does not matter how much information he has at his disposal. If he relies on the wrong ...

The Premier League's clubs will vote on three financial regulations Alex Livesey - Danehouse A clue to the importance of Friday’s Premier League shareholders’ meeting is the weight of documentation ...

Improper anchoring remains a massive, but solvable, problem that imposes unnecessary burdens on an already overtaxed court system and state. Two years ago we began a project to track and catalogue the ...

As a computer scientist who shifted to become a behavioural scientist, I am constantly perplexed and fascinated by how our minds work and how we can shift our mindsets to a higher level of ...