The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

Choosing the right digital marketing agency requires more than a cursory glance at their website or a quick sales call.

If you are an aspiring entrepreneur with a background in digital marketing, communications or creative design, launching an advertising agency can be a high-potential path to business ownership. You ...

I recently had a conference call with a global procurement team interested in how we at TrinityP3 approach benchmarking the performance of AI within agencies and its impact on fees. It’s a question we ...