Twitch is rolling out "pause-screen ads" starting February 10, 2026, a move met with criticism from viewers and streamers. While intended to boost streamer earnings, users fear these ads will disrupt ...

Twitch is currently experimenting with new ad formats that are intended to interfere less with the viewing experience.

Twitch is rolling out a new way to put adverts on streams, and it’ll impact viewers who pause streams for an extended period of time.