Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...

Are you tracking the wrong numbers on social media? Too many creators and businesses get caught up in chasing likes and views instead of focusing on the metrics that actually matter. In this video, ...

Relying solely on "likes" and vanity metrics is a limited approach for brands' social media strategy. Likes don't equate to sales —a high "like" count has little correlation to consumers actually ...

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...