Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the ...

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame ...

Salesforce.com has agreed to acquire Krux, a highly regarded independent data management platform, marking another prized data-management platform (DMP) to become part of an even bigger marketing ...

In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the ...

In a move to improve on the data used for ad targeting, research company Survata unveiled Data Partner network Friday with data management platform (DMP) companies Lotame, Salesforce DMP, Oracle ...

The Krux notch on Salesforce’s bedpost created industry waves a year ago, with many heralding the US$700 million move as a big sign of ad tech consolidation waves to come. At the time it seemed CRM ...