In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow ...

Beauty (ELF) is back in focus after rolling out its Glow Up virtual makeup experience in Roblox and launching the Glow ...

Continuing a big year for Christmas-themed games in 2023 is Roblox; the game platform is getting a new experience based on Jon Favreau’s holiday comedy Elf, developers announced Wednesday. While you ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

Elf, of course, is a Will Ferrell-starring Christmas film from 2003. The movie – which sees Ferrell's character, Buddy the Elf, leaving the North Pole to experience life in New York City – has become ...

This holiday season, fans of the 2003 Christmas film “Elf” can experience the North Pole for themselves through a new Roblox world, the “Elf North Pole Workshop.” Developed by gaming studios Fairview ...

e.l.f. Beauty Inc (NYSE:ELF) is expanding its collaboration with Roblox Corp (NYSE:RBLX), becoming the first beauty brand to test real-world commerce on the platform, powered by Walmart Inc (NYSE:WMT) ...

With the holiday season approaching, a new Christmas-themed Roblox experience was unveiled by Fairview Portals and Supersocial. This game was released in celebration of the 20th anniversary of Will ...

In Elf North Pole Workshop, players can take on three different roles: Wish Taker, Toy Maker, and Gift Wrapper. By completing orders, players can help to refill Santa’s Clausometer, which will get ...

For the 20th anniversary of iconic holiday film “Elf,” Warner Bros. and New Line Cinema are debuting a branded experience in Roblox, showcasing Hollywood's first major investment in the metaverse ...

Toikido has collaborated with The Lumistella Company to bring The Elf on the Shelf into the world of Piñata Smashlings for a festive gaming event. The festive themed gaming event will feature The Elf ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. E.l.f. Beauty has been collaborating with Roblox since November 2023, when it introduced an ...