“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at ...

An icon in the shape of a lightning bolt. Impact Link This time last year, QR codes were a novelty piece of technology in the US, mostly used as an advertising and marketing tool. But the black and ...

Quick Response, or QR codes were first invented back in 1994, as a way to track automotive vehicles during production, and to scan components quickly. Now, over a quarter century later, they are ...

QR codes are providing brands and retailers with unprecedented audience reach. With a QR code on each product item, farmed seafood brand Mowi is able to use its physical products as an owned-media ...

QR codes are everywhere these days – on product packaging, tucked into direct mail, strategically placed around retail stores, at check-in stations at doctor’s offices and even in seemingly random ...

Given the accelerated momentum of connected TV usage and advertising — and direct-to-consumer initiatives — since the pandemic exploded in late March, it’s perhaps not surprising to learn that brands’ ...

PayPal announced this morning that its customers can now use either PayPal or Venmo QR codes when checking out at more than 8,200 CVS retail stores across the U.S. This is the first national retailer ...

Instagram is bringing QR codes to the app. Users can now generate QR codes that’ll be scannable from any supporting, third-party camera apps. It first launched the product in Japan last year. The idea ...

The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store ...

TOKYO, Oct 7, 2020 - (JCN Newswire) - - DENSO Corporation and DENSO WAVE Incorporated today announced that the QR Code(1), which DENSO invented, has received the prestigious IEEE Milestone award from ...