Kylie Jenner was named as Puma’s new brand ambassador in February. Now the reality TV star has released the first image of her campaign on Instagram. In it, she advertises a new style of sneaker: “The ...

Rhuigi Villaseñor is one busy guy. The founder and designer of the Los Angeles-based streetwear brand Rhude — who also serves as the creative director of Bally — has one last project up his sleeve for ...

A Puma mobile video ad campaign promoting the sportswear maker's soccer shoe increased awareness of the Puma V1.08 product and is claimed to have strengthened ties to the brand. "What Puma wanted to ...

Update, 9 p.m. ET: A representative from DeMarcus Cousins’ marketing agency contacted Yahoo Sports to clarify that their ad was not intended as a jab at Nike or Cousins’ Achilles injury. “It is from a ...

While the Indiana Pacers will be without their franchise star Tyrese Haliburton for the 2025-26 NBA campaign, they’re keeping vibes high in Indianapolis as they continue to grow their newfound success ...

RIHANNA has fans taken aback by her bizarre outfit for a Puma ad, and they demanded her next album be released. While the singer has been focused on her FENTY x PUMA collection and other clothing and ...

An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster pic.twitter.com/Qupt6cc0bl — PUMA (@PUMA) April 29 ...

On Tuesday, Lauren London and Puma launched the ad for their newest collab and it’s a tearjerker. With poetry written by Nipsey Hussle’s sister, Sammie Smith, and music by Grammy winner Larrance ...

Rihanna’s first Puma ad has landed. While most of Instagram is taking part in #ThrowbackThursday, the sportswear brand gave us a glimpse of something to look forward to in the near future: their ...

Monday’s column looked at an advertiser who’s trying to use the Web to generate buzz. But what happens when the “viral” buzz is not to a marketer’s liking? Imagine this: A photograph of a young woman ...