Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a ...
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...
Google's updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. Google's updated Performance Max guide provides retail marketers with ...
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