Consumer Reports says 1.92 billion people have shopped online so far this year. Most of these customers are turning to online product reviews to make a final decision on whether to buy or pass, but ...

Online reviews have become the digital backbone of consumer decision-making. Whether shopping for a home, selecting a he ...

Good reviews are important. Shoppers depend on customer reviews to make the right decisions. They are also a determining factor in ranking algorithms and can lead to better visibility and more sales.

It’s officially illegal to publish fake, AI-generated product reviews. Sweeping changes to Federal Trade Commission (FTC) guidelines aimed at cleaning up the polluted, confusing world of online ...