Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

A lot of marketers will tell you that they’re “channel-agnostic” when figuring out where to put their spend. The idea is to deploy resources across various channels, see how they perform … and then ...

Embracing an omnichannel approach is essential in modern-day marketing, for any business. But what exactly does it entail? Omnichannel marketing is a comprehensive approach that integrates all ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to transform search engine optimization and Google Ads campaign management for ...

RESEARCH TRIANGLE PARK, N.C., Nov. 5, 2020 /PRNewswire/ -- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...