NEW YORK — Roblox’s recently announced partnership with agency holding group WPP is part of a larger focus by the metaverse platform on third-party partnerships to facilitate brand interest and ...

Roblox’s influence extends beyond the platform itself. Games that gain traction often generate related content across video ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Over the last several months, Sony Music Entertainment, BMG, Warner Bros., Hasbro, and even Gucci have all joined forces with Roblox. The platform has exploded during the pandemic, as the world’s ...

Roblox's CMO details how internal and external partnerships help the global online platform take creative technology innovation to the next level.

In connection with the launch of its Regen Fries, McCain Foods is leveraging Roblox to teach consumers about regenerative farming through its Farms of the Future game, the company said in a press ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...