The top-ranked consultants who not only survive but are thriving in the current demanding business world work with desire and dedicate themselves to understanding the client, the business segments, ...

Would it surprise you even the slightest bit if I told you that customers will overwhelmingly pay more money for great customer service? In fact, most say they will pay up to 13 percent more and when ...

One of the key drivers for a contracting or home services business is the reputation it builds in the market. If a brand can remain consistent in the service it provides and the way it treats ...

Customers expect a lot, but how do we as companies react to that. Well a lot depends on what the customers expectations are in the first place and that deals a lot with how we have presented ourselves ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

Let’s talk about trust. In a world where customers are constantly bombarded with choices, building trust and connection is a differentiator that often can make or break your business. People want to ...

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...

Sometimes, the secret to surviving as a small business is knowing when it’s time to pivot. Just be sure to make the move smoothly — and in a way that’s good for your customers. A few years ago, YMCA ...

This seminar we will show that marketing executives need to think about the two sides of customer value – the value that a firm provides to its customers, and the value that a customer provides to the ...

These days, many print buyers are looking for print service providers (PSPs) that offer a variety of products, from signage and packaging to direct mail. To meet the demand — and to boost their own ...