The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

Generally speaking, there are two ways to approach the challenge. The first is with analytics–using advanced mathematics to build regression or artificial-intelligence models to identify causal links ...

Forty-five percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance, according to a recent ...

In his now-classic book “The Visual Display of Quantitative Information,” Edward Tufte showcased a thematic map by the French civil engineer Charles Joseph Minard. Drawn in 1861, the map uses various ...

Michael Marriage has worked in the technology sector for over 20 years. He's been a global speaker on data warehousing methodologies and business intelligence best practices, and has developed ...

Tiffany Ruder is a full-stack marketer who specializes in creating customer-centric messaging and digital experiences that span channels and touchpoints. All about optimizing the customer experience ...

The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...

Today’s marketers have more access to data, manage multiple marketing campaigns, website traffic, social media, customer enquiries, media planning and events than ever before. You are responsible for ...

Various studies for the past several years from the Association of National Advertisers, Frost & Sullivan, IDC, and the CMO Council, among others, have found that CEOs are demanding more ...