INDIANAPOLIS — CEO David Baxter isn’t so much interested in blowing the top off Lids Sports Group as he is in adjusting the retailer to better fit today’s — and tomorrow’s — consumer demands. As a ...
A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that sports cap and apparel brand Lids knows firsthand. “For a long time, that was one of our biggest ...
Global sports retailer Lids officially launches its 2025 holiday campaign “ALL CAPS,” tapping Stephen A. Smith as the face of the new rollout. The campaign unites a dynamic cast of cultural voices ...
Global sports retailer Lids has officially launched a bold new store concept designed to transform the in-store experience through personalization, modern design, and hyper-local product offerings.
The 2025 "ALL CAPS" campaign celebrates fandom, culture and self-expression with appearances from Quavo, Chase B, Liv Morgan, Dom Mysterio, Chicklet and Maleni, Chris Brickley and more. INDIANAPOLIS, ...
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