Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static ...

It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect. Interactive content goes beyond the written word or ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

Content marketing is dead. Or at least it’s starting to feel that it’s heading in that direction. These days, almost everyone and their dog is engaged in content marketing- even though many of them ...

Looking to add interactive video to your repertoire? If so, you're on trend; we recently conducted a survey at Rapt Media and found that a whopping 64 percent of consumers are more likely to spend ...

The following is a guest post from Guy Atzmon, SVP of creative and product at SundaySky. Netflix has done personalization right from day one. From curating content recommendations based on a user's ...

Marketing videos create awareness. But then what? What do viewers actually do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Matthew is Founder and CEO of The DVI Group, a strategic communications agency that reimagines business video for brands around the world. Video is powerful — interactivity, even more so. Interactive ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...