Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...
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IPL 2025: Ad spend shifts, digital surge, and multi-platform strategies driving 35-50% boost in brand recall
In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...
A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...
For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...
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