Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...

Brands that ran campaigns across both television and digital platforms recorded a higher average uplift of 6.3%, compared ...

Industry executives say AI-driven brands are increasingly competing with established companies for high-profile cricket ...

The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...

In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...

JioCinema, a Viacom18 entity, is shaking up the digital advertising game by luring small and medium businesses (SMBs) away from giants like Google and Meta with enticingly affordable IPL advertising ...

The ban on real-money gaming advertising has also removed a major category of sponsors that previously contributed significantly to both central and franchise earnings, the report says ...