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The college party shot of choice is trying to reinvent itself. When booze baron Sidney Frank tasted Jägermeister for the first time, he said it tasted like money. “Money,” perhaps, is an ...

Getting your Trinity Audio player ready... I was in college, in the early 1990s, when drinking shots of Jagermeister was in the early stages of popularity. You’d go into your local bar, and a bevy of ...

Herbal liqueur brand, Josef Meier’s, is encouraging greater communication in pubs and clubs which sell its product to ensure it is not passed off as its competitor on-trade product, Jagermeister.

In the past few decades, Jägermeister—one of the most misunderstood and under appreciated spirits in the world—has gone from a respected German digestif to every college fraternity’s requisite party ...

When booze baron Sidney Frank tasted Jägermeister for the first time, he said it tasted like money. "Money," perhaps, is an understatement: the herbal liqueur — a "complex, spicy, and soul-warming" or ...