Protein is having a moment in the health and wellness world. And for good reason: The macronutrient is lauded for its role in muscle-building, losing weight, and maintaining a high metabolism, just to ...

Think of them as rehab for lengths that have seen one to many chemical treatments, and heat styling on the daily. With consistent use, the benefits of protein treatments accumulate with each use ...

When our hair is in desperate need of some TLC, our natural instinct is to reach for the deepest and most nourishing protein treatment to soak our strands in, say a quick prayer to the beauty gods, ...

Protein is not just about your diet and physical health. Apart from giving you energy and making muscles, protein also helps regulate mental health. Even the haircare market has embraced protein-based ...