Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Google's parent company, Alphabet, reported strong fourth-quarter earnings. Revenue surpassed expectations, driven by growth ...

Phillip Thune, CEO of Adthena, examines how Google’s A.I. Overviews are transforming the search landscape, from where ads ...

Sponsored results in Google Search are getting less screen time with a new update that makes them much more obvious. Users will even be able to hide sponsored ads in Google Search. According to a blog ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ...

Google is testing showing third-party endorsement content on Search ads, a Google Ads spokesperson confirmed. This ...