The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Performance measurement – if done right – can be a core activity to move the health care system to higher value for the American public, while rewarding health professionals and health care ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom ®, the connected data and technology foundation for the world’s leading brands, today announced the launch of ‘True Intelligence,’ a new measurement solution ...

This issue of Community Investments focuses on the topic of data and measurement and its implications for community development. The articles provide an introduction to the basic concepts and ...