Netflix used AI in a hit show and didn't tell anyone until now

While some creators are happy to see the growing capabilities of generative AI products like ChatGPT and Gemini, others are ...
Yahoo

Netflix spells out generative AI guidelines for moviemakers

Netflix defines "low risk" and "high risk" AI use cases. - Oliver Berg/picture alliance via Getty Images Netflix has given its media-making partners more parameters for using generative AI as the ...
Yahoo

Netflix goes ‘all in’ on generative AI as entertainment industry remains divided

As the entertainment industry reckons with when and how to use generative AI in filmmaking, Netflix is leaning in. In its quarterly earnings report released on Tuesday afternoon, Netflix wrote in its ...
AOL

Netflix Taps Generative AI to Speed Up Scene Creation in Original Series

Netflix is using generative AI in interesting ways, and it has changed how the company makes big visual effects. During its second-quarter earnings call, Co-CEO Ted Sarandos revealed that the ...
BGR

Netflix Welcomes AI In Its Originals, As Long As These AI Principles Are Respected

Netflix disclosed a few weeks ago the use of generative AI technology for specific special effects in an original TV show that became a hit with viewers earlier this year. The company called AI "an ...
PRIMETIMER on MSN

Netflix quietly used generative AI in this scene in Eternaut, and no one even noticed

A blink‑and‑you‑miss‑it building collapse in Eternaut episode 6 was crafted with generative AI, slipping past viewers ...
Engadget

Netflix is already using generative AI in its original shows

Netflix admitted during its earnings call on Thursday that it used generative AI to create VFX in The Eternaut, a Netflix original from Argentina that was released in April 2025. The company's co-CEO ...
TheWrap

Netflix Unveils First Look at New Homepage Design

Netflix executives unveiled a first look at the streamer’s upcoming homepage redesign, which includes an updated interface and improvements to content recommendations. It also introduce new mobile ...
TweakTown

Netflix releases guidelines for how its creators can use generative AI

TL;DR: Netflix embraces generative AI as a valuable, transparent, and creative tool for content production. Its new guidelines help partners use AI for ideation, background elements, and visual ...
VentureBeat

Netflix Games loses its vice-president of generative AI

Five months after Netflix Games announced that generative AI in its game development studios would be a major focus for them, driven by the promotion of Mike Verdu to the vice president in charge of ...
Mashable

Netflix spells out generative AI guidelines for moviemakers

Netflix has given its media-making partners more parameters for using generative AI as the company becomes more brazen in its use of AI. The entertainment giant's new generative AI guidelines, ...