Younger consumers have higher expectations for accurate portrayals of women in advertising. "Our research clearly demonstrates that — apart from contributing to a more inclusive media and marketing ...

Advertisers and their paradigm: women as consumers -- Love, fear, and freedom: selling traditional gender roles -- Women's power to make us: cooking up a family's identity -- Authority and entitlement ...

We asked Americans a series of questions about changing gender roles for men and women. First, we asked if society is too accepting or not accepting enough of men and women who take on roles typically ...