If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Most Fortune 500-type companies use Adobe Analytics and nearly everyone with a a website ...

Learn how to filter out referral spam in your Google Universal Analytics and Google Analytics 4 accounts, to protect the integrity of site data. Referral spammers have been making their way into our ...

Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer. Google ...

So Google is doing away with Google Analytics 3, aka Universal Analytics and you will all have to switch to Google Analytics 4, aka GA 4. Universal Analytics properties will stop processing new hits ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

You can use a programming language like R to bypass the Google Analytics Web interface to retrieve the data you want. Here's a step-by-step. Google Analytics is a useful tool for measuring website ...

Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...